Mediahuis X Illumination Lighting
A lesson in driving showroom footfall at Illumination Lighting
Illumination Lighting wanted to shine a light on their new range of Laura Ashley products. Here's how we succeeded in driving showroom footfall and awareness by switching on interiors enthusiasts to this exclusive product range.
What did we do?
The number one lighting retailer and importer in Ireland, Illumination Lighting, wanted build awareness for their new range of Laura Ashley lighting, exclusively available at their new showrooms. We partnered with them to create a campaign across Irish Independent and Independent.ie. A combination of print ads in Weekend Magazine and multi-format digital display connected 965K interiors enthusiasts to Illumination Lighting and Laura Ashley.
Results
The campaign exceeded client expectations and KPIs with +200k impressions and significantly +10% uplift in showroom footfall.
