Mediahuis X Nova Scotia
Exploring Nova Scotia from lighthouses to lobster
With so much to see and do in the Canadian Provence of Nova Scotia, we partnered up to bring their story to life. We drove engagement amongst adults aged 25-44 and 55+ by showcasing how it had something to offer for every travel lover, from lighthouses to lobster.
Watch the case video
What did we do?
Our native editorial team instilled wanderlust through a native article supported by wanderlust-inducing imagery. The piece showcased the very best that Nova Scotia has to offer to its target audience. The article was further supported by targeted social activity.
The native campaign exceeded client expectations and objectives. It delivered 11,230 views, +12.3% v. target.