Mediahuis X Caldor
Shining a light on the benefits of Solar Energy
Caldor Energy wanted to drive awareness and consideration of renewable energy solutions to homeowners. We partnered up and created a series of bespoke native content to communicate all the customer benefits of their energy solutions.
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What did we do?
We partnered with Caldor Energy to help them achieve their ambitious goal of educating potential customers about the many benefits of installing solar panels in residential homes. The native team used their editorial expertise to create easy-to-follow and engaging articles. The wide range of topics included cost, convenience, grants, and how it works in an Irish climate. The native articles were rolled out across independent.ie with social amplification on Facebook and Twitter, bringing their message right to their target audience of homeowners interested in renewable energy.
This campaign generated 11,153 native views and 36,564 social engagements, outperforming the target by 15%. The campaign also delivered 80+ leads directly to the client, beating the target by 20%.