Mediahuis X Bushmills
Raising a glass to a great partnership
Bushmills wanted to create excitement around its new single malt Irish whiskey and showcase its unique design to an audience. We partnered with them to deliver a bespoke native campaign that outperformed KPIs and client expectations.
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What did we do?
We partnered with Bushmills to help drive awareness, create mass excitement for its new single malt Irish whiskey, and showcase its unique design. Using bespoke audience targeting, we helped the brand reach its core audience of ABC1 adults aged 30+ and its secondary audience of adults aged 25-40. We delivered a high-impact multi-format campaign targeting a bespoke whiskey audience to encourage trial of their sophisticated and unique range amongst both new and existing customers. Through a native advertising campaign, we were able to bring the brand and its product to life with quality editorial content coupled with the brands engaging imagery and interviews with their master blenders.
We raised a glass to the results with the campaign performance exceeding client expectations and campaign targets. The native campaign outperformed the predefined target by 12%. Social amplification of native brought further reach to the campaign delivering a reach on Facebook of 91,500 and 30,300 on Twitter.