European media group Mediahuis has acquired Switcher.ie, a leading Irish price comparison site for broadband, energy, mobile, money and mortgages.
The comparison sector in Ireland continues to thrive and help consumers make smart financial decisions through the cost of living crisis. Over the past year, Switcher.ie has helped nearly 60,000 households switch and save money. The company has an impressive track record of growth and profitability, delivering a consistently growing number of high quality leads to its partners.
The European Mediahuis group includes within its portfolio the top publisher in Ireland which reaches millions of consumers every day with the Irish Independent, the Sunday Independent, the Sunday World, the Belfast Telegraph and eleven regional titles.
Carl Gaywood, Director at Switcher: “I am very proud of what we have achieved over the last ten years at Switcher.ie. We have not only helped thousands of Irish consumers make informed decisions about their finances but also developed a strong brand and loyal following. Mediahuis share the same vision, culture, ethos and values that have made Switcher the success it has been so far. Together we will share the mission to inform and empower consumers and we look forward to being part of the journey with Mediahuis.”
Xavier van Leeuwe, CEO Mediahuis Marketplaces: “This acquisition supports our determination to sustainably grow in online comparison. The quality of the Switcher platform and brand is truly outstanding. We have full confidence that the combination of Carl’s highly skilled team and our media expertise will pave the way for Switcher’s success as the clear number one in the Irish comparison market.”
Mediahuis is one of the leading media groups in Belgium, the Netherlands, Ireland, Luxembourg and recently the German region of North Rhine-Westphalia. As a publisher, Mediahuis believes unconditionally in independent journalism and strong and relevant media that makes a positive contribution for people and society. From this vision, Mediahuis is continuously investing in its brands, both printed and digital. With about 4,600 employees, Mediahuis realises an annual turnover of more than €1 billion. Since its creation in 2013, Mediahuis has built a highly diversified portfolio of news media and digital brands. Its national and regional news titles deliver daily news to more than 10 million readers, both digitally and in print. Mediahuis operates numerous online marketplaces in Belgium, the Netherlands, Luxembourg and Ireland, in the verticals real estate, jobs, cars and comparison. www.mediahuis.com/en
Switcher.ie is one of Ireland’s leading comparison websites. We help consumers compare, find the best deal and save money on everything from their utility bills to personal finance products. www.switcher.ie