In February 2021, IAB Ireland launched the Gold Standard. As long term members of IAB we fully embraced the opportunity to take part in the process which aims to improve the digital advertising experience for all by tackling ad fraud, upholding brand safety standards, improving the user experience and helping compliance with the GDPR and ePrivacy law. In order to be Gold Standard certified, companies have to meet the compliance criteria relevant for their company type which include TAG (Trustworthy Accountability Group) Brand Safety certification, as well as providing detailed proofs of compliance across the other 3 IAB standards.
As home to Ireland’s leading publishing brands, we at Mediahuis are delighted to offer this extra layer of security and brand safety to our clients. Our Head of Ad Operations and Programmatic, Chris Gordon commented: “We at Mediahuis Ireland are delighted to be certified with the IAB Gold Standard. This mark of excellence will provide security and confidence to our clients and help in meeting client expectations around brand safety and trust. It’s been a pleasure to go on this important journey with IAB and we look forward to working with them in maintaining this benchmark.”
Click here for more information on the IAB Gold Standard Certificate. (https://iabireland.ie/goldstandard/)