Mediahuis has been nominated eight times for the prestigious INMA Global Media Awards 2025. These awards recognise the best initiatives each year that contribute to a strong and sustainable future for news media. The focus is not only on journalistic content but also the innovation, strategies and creative execution that help news brands grow and flourish.
This year, INMA received 839 entries from 286 news brands in 49 countries. Finalists come from all parts of the world, and Mediahuis is among the media companies strongly represented among the finalists. This is a wonderful recognition of the work that led to these nominations. Congratulations to all Mediahuis nominees!
Mediahuis is nominated in multiple categories:
Help Ukraine Now! (Mediahuis Nederland regio Noord) is nominated in the category Best Public Relations or Community Service Campaign (Regional Brands). This campaign raised €1.7 million for humanitarian aid for Ukrainians and demonstrates the power of engaged journalism: both reporting and actively contributing to relief efforts.
The digital transformation of Dr Denker (Mediahuis Nederland regio Noord) is nominated in the category Best Idea to Encourage Reader Engagement (Regional Brands). With 139% more active users, the interactive version shows how print traditions can enhance digital growth and engagement.
The podcast Indo Sport (Mediahuis Ireland) is nominated in the category Best New Audio/Voice Product or Feature (National Brands). This podcast brings the Irish Independent’s sports coverage to a younger audience and was a success within four months with major sponsors, live events and more than 130,000 weekly downloads.
The Being Ikea and Beating the Kitchen Memo Effect campaign (Mediahuis Nederland regio West) is nominated in the category Best Product Iteration (Regional Brands). This campaign focuses on a mobile-first experience to improve reader engagement and subscription conversions. The redesign of the news flow and layout optimisation increased article recirculation, leading to more read stories, more time spent on articles and a rise in paying subscribers.
The Breaking Barriers campaign (Mediahuis Nederland regio West) is nominated in the same category. This campaign optimises the conversion of visitors to subscribers and advertising revenue by using AI and data for targeted content. This strengthened the journalistic impact and led to an increase in subscriptions, higher engagement with premium content and a better balance between B2C and B2B, where ads and subscriptions complement each other.
The Triple Ad Revenue campaign (Mediahuis Nederland regio Noord) is nominated in the category Best Idea to Grow Advertising Sales (Regional Brands). This campaign focuses on improving ad performance in apps by replacing traditional ads with full-screen ads that better match the user experience.
Nominated in the category Best Idea to Grow Advertising Sales (National Brands) is RECLICK (Mediahuis Ireland), a first-party data retargeting product that addresses the post-cookie world. The platform increases digital ad revenue by doubling CPMs and reactivates advertisers with impressive results.
The Spirit of Northern Ireland Awards (Mediahuis Ireland) is nominated in the category Best Use of an Event to Build a News Brand (Regional Brands). The event, organised by the editorial teams of Belfast Telegraph and Sunday Life, honours ordinary people doing extraordinary things in their communities. The event attracted global attention through the support of prominent figures and media, increasing the visibility of local heroes and charities while enhancing Mediahuis brand recognition.
The winners will be announced at the Global Media Awards Dinner on 22 May in New York.
