Mediahuis has partnered with Deel, the leading global payroll and HR platform, as the new year long sponsor of The Big Tech Show podcast. The Big Tech Show is the Irish Independent’s technology podcast, delivering sharp analysis, expert interviews, and clear explainers on the trends reshaping how we live and work.
Running for 12 months, the partnership will see Deel referred to across The Big Tech Show in 2026, including branded opening and closing host-reads and a commercial audio spot. As part of the agreement, Deel branding will feature on long and short form podcast videos published on You Tube, with’ sponsored by’ credits and description mentions reinforcing the partnership each week.
The collaboration will also extend to social, with co-branded activity on Instagram, Facebook and X. In addition, the partnership will be supported by bonus media across, the Irish Independent, including targeted digital display, native formats and print insertions to reach business decision makers and tech savvy professionals.
Commenting on the announcement, Adrian Weckler, Irish and Sunday Independent Technology Correspondent and Host of the Big Tech Show said: “We are delighted to welcome Deel as the new sponsor of The Big Tech Show for the year ahead. This partnership brings together Ireland’s leading technology podcast with a global people platform, and we look forward to working together with Deel across audio, video, social, and display.”
Leslie Lee, Head of Marketing with Deel said “The Big Tech Show is a trusted destination for anyone interested in understanding what’s next in technology, business, and work. Partnering with Mediahuis on this series gives us a powerful platform to showcase how Deel’s all-in-one global payroll and HR platform helps companies hire and pay teams anywhere while scaling faster and more compliantly.”
Deel now supports more than 37,000 businesses and 1.5 million workers worldwide. In October 2025, the company announced a Series E funding round valuing the business at $17.3bn USD.
About Deel
Deel is the all-in-one payroll and HR platform for global teams. Built for the way the world works today, Deel combines payroll, HRIS, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries, helping businesses scale smarter, faster, and more compliantly. Discover how Deel makes global work simple at deel.com.
About the Big Tech Show with Adrian Weckler
The Big Tech show is the Irish Independent’s weekly technology podcast, offering listeners clear, accessible coverage of the stories, products and platforms shaping the digital world. Adrian explores everything from artificial intelligence and cyber security to consumer gadgets and workplace technology.
About Mediahuis
Mediahuis is a privately owned European media company headquartered in Antwerp. It operates in six countries and has 4,700 employees, 30 news brands, and 1.8 million subscribers. Mediahuis is a leading publisher in Ireland, with titles reaching millions of readers, including the Irish Independent, The Sunday Independent, The Belfast Telegraph, The Sunday World, and various regional publications.
Mediahuis owns and operates several online marketplaces, while its subsidiary Reach Group is a logistics and supply chain specialist with extensive operations across Ireland.
