Mediahuis Ireland is enhancing its premium, full service proposition with a series of senior appointments that further integrate media innovation, production and partnerships within its commercial team. These changes are designed to deliver an even more seamless client experience, from initial brief through to campaign execution.
A key element of this evolution is the newly created Head of Commercial Production role, which unifies commercial video, audio and design under a single remit. In this position, Adrian Carty will lead end to end commercial production, driving creative direction and ensuring a consistent, high quality content across all formats.
Complementing this is the creation of a dedicated Multimedia Specialist role, focused on innovation and monetisation across digital revenue streams. Alan Curley, who joins Mediahuis Ireland from Reach, brings over a decade of experience in the Irish digital market and a proven track record in developing innovative commercial solutions for clients.
The commercial structure is further strengthened by a renewed focus on partnerships, with a dedicated Partnerships Lead role that reinforces collaboration with agency partners and supports digital advertising growth. Gill Verrecchia has been appointed to this position and will continue to work closely with agencies and clients to deliver meaningful impact.
Together, these appointments represent a significant step in Mediahuis Ireland’s ambition to offer a premium, full service proposition that is tightly integrated across disciplines and built around the needs of clients and partners. Karen Preston, Chief Commercial officer commented ‘’this evolved structure underscores Mediahuis Ireland’s commitment to creative and production excellence, innovation, and outstanding client service’.
Photo L-R, Alan Curley, Gill Verrecchia, Adrian Carty Mediahuis Irelan
