Ad Net Zero
Mediahuis supports Ad Net Zero Ireland, the industry’s initiative to reduce advertising’s carbon impact.
Mediahuis is committed to becoming a more sustainable company—for the good of our readers, employees, customers, and, most importantly, for the planet. As part of our work on sustainability, we also seek to collaborate and work across industries to fight climate change.
We’re proud to announce that Mediahuis is supporting Ad Net Zero—the advertising industry’s coalition to reduce the carbon impact of developing, producing, and running advertising to net zero.
Ad Net Zero comprises some of the industry’s largest agencies, brands, and technology companies, accounting for more than 40% of the world’s ad spend through its global membership. Ad Net Zero in Ireland will build on learnings from the group to adopt and adapt the Ad Net Zero 5-point action plan and deploy the tools, including Green Element and AdGreen, to best suit the Irish market.
By joining Ad Net Zero, we will continue to dedicate resources to collaborating with fellow climate leaders in the Irish advertising sector to reduce global greenhouse gas emissions.