Mediahuis x TG4
A solid new season for TG4
TG4 wanted to win over new viewers and position itself even more firmly in the media landscape as a destination for great content while promoting its new season schedule. Our partnership created a multi-platform integrated media campaign driving awareness of their stellar programming.
What did we do?
We partnered with TG4 to help them increase their share of voice and affinity with their core audiences. This approach would ensure that TG4 features prominently in viewers' consideration sets and, in turn, increase TG4 Player and Terrestrial Channel views. The campaign played out across multiple touchpoints, including a weekly entertainment native content series focussing on TG4's wide range of content. We embedded clips of their stellar programming within our proprietary tool Social Uplift for mass reach and engagement with their core audience. The campaign's digital solutions were bolstered with a contextual print sponsorship of the Weekend Magazine (Irish Independent) TV listing section and Sunday World + magazine.
Results
The campaign exceeded client expectations and KPIs with Native Views at +22% V KPI. The campaign also achieved an outstanding CTR of 1.03% on Social Uplift.