Our approach to Trend Monitoring
Monitor trends & assess the implications through scenario planning
Research
Scan for indicators of change across a broad range of sources
Analyse & synthesise
Cluster findings into clear themes; applying a contextual lens for publishing
Hypothesis
Build out hypothesis and map out the potential implications through scenario planning
Activate
Strategy 2030 leads assess and unlock the opportunities
that trends present
Top Tip
Approaching with a cross industry mindset is crucial as consumers transfer experiences and expectations from one product, service or brand to another. People don’t think in industry silos, once they experience TikToks algorithm, Apple UX or Pategonia’s sustainability standards they take these expectations and experiences to other industries.