How does a trend emerge?

Consumer trends aren’t just random occurrences. They’re born from a fascinating interplay between our fundamental needs and the ever-shifting world around us.

• Basic Human Needs: These are the constant desires that drive us, like the need for connection, self-expression, or security.
• Macro-Trends: These are large-scale forces that reshape our lives, like climate change, technological advancements, or aging populations.

Imagine these two elements as circles on a Venn diagram. Where they overlap is the breeding ground for trends. This overlap creates a kind of tension, a gap between what we need and what the current reality offers.

Innovation is the spark that bridges this gap. It’s the clever solution that emerges from the tension point, a new product, service, or idea that fulfills a basic need in the context of a changing world. This is how trends take root!

Here’s an example: Let’s say the macro-trend is a growing desire for eco-friendly living (environmental consciousness being a basic human need). The innovation might be the rise of electric vehicles, a new trend that addresses both our need for transportation and our concern for the environment.