Mediahuis has announced that Danone Activia is the new sponsor of Irish Independent’s award-winning podcast, Real Health with Karl Henry.
The podcast is hosted by Karl Henry, a trusted health voice who debunks health myths and gives easy-to-follow advice for the body and mind. With experts by his side, Karl explores the vast arenas of physical and mental well-being every week. He leads the podcast’s dedicated listeners through the health maze and connects with health-conscious individuals. It’s health and lifestyle made simple.
At the announcement of the new sponsorship Nessa McCarthy, Brand Manager, Danone Activia said:
“We’re thrilled to be the new sponsor of Real Health with Karl Henry, a podcast that resonates deeply with Activia’s commitment to giving you a healthy gut for a healthier you. This partnership allows us to connect with listeners on a deeper level, showcasing the importance of gut health in helping to support overall health and wellbeing and how Activia products can contribute to a balanced and healthy lifestyle.”
David Duffy, Account Director, Mindshare, said:
“We’re excited to see Danone Activia Partner with Karl Henry’s Real Health Show. The show is the perfect fit for the brand and Karl brings such a wealth of experience, energy and passion which will resonate with our audience. It’s the perfect platform to bring Activia’s gut health message to an engaged audience”.
Hughie Devine, Head of Sponsorship & Programmatic Partnerships, Mediahuis said:
“Mediahuis Ireland are absolutely delighted to be working with Mindshare & Danone Activia on this multimedia sponsorship of Real Health with Karl Henry. This podcast boasts such a loyal and engaged weekly audience for Danone to target with relevant messaging. The is the dream partnership as Real Health & Gut Health go hand in hand.”
Mediahuis is a privately owned, leading European media group, headquartered in Antwerp, Belgium. The group was founded on 1 January 2014 as a joint venture between two publishing groups, Corelio and Concentra. Both groups had a rich history in the Flemish and Belgian press sector. Since then, leading Dutch, Irish and Luxembourg media companies have been added to the company’s portfolio. Today, the group has developed into a leading international media company with more than 30 news brands across 4 countries.
Mediahuis Ireland’s is the largest print and digital media publisher on the island, reaching millions of consumers daily. They publish some of the most well-read media brands including the Sunday Independent, the Belfast Telegraph, BelfastTelegraph.co.uk, Independent.ie and the Sunday World. They also produce 12 weekly regional newspapers and have a portfolio of six well-known digital marketplaces.
