From today, publisher INM will rebrand to Mediahuis. Further to the acquisition by Mediahuis Group two years ago, the rebrand forms the next chapter for the Irish publisher which is part of the Belgian led European media group. The rebrand is supported by the introduction of a new brand positioning, articulated through the tagline, Moving Ideas Forward.
‘We are very proud of the rich heritage of titles such as The Irish Independent and The Belfast Telegraph’, says Group Advertising Director Karen Preston. ‘With this rebrand we are uniting all our brands and people under one new, unified corporate brand: Mediahuis. This move means we are laying the foundations for our news brands to continue playing an important role in Ireland 100 years from now.’
The rebrand is supported by a new brand positioning, articulated in the tagline: ‘Moving Ideas Forward’. Preston commented ‘Through ‘Moving Ideas Forward’ we are bringing to life how we partner with clients through innovation and creativity in just three words, it’s simple, powerful and easy to understand. We’re very excited about the future, and we believe, we have never been more well positioned to connect brands to our highly engaged audiences at scale’.
In support of the rebrand, a new website mediahuis.ie and official launch video have been launched. The film demonstrates Mediahuis’ fresh approach, whilst highlighting the strength and heritage of its household media names. The website showcases all the news brands and the full scope of advertising solutions Mediahuis offers to the market.
The new brand positioning, website and launch video were created in corporation with creative content agency Wayne Parker Kent from Amsterdam. ‘We were very pleased with this assignment, since it suited our agency perfectly’, says Managing Director Daan Zoetmulder. ‘It enabled us to combine our experience in the field of B2B campaigns and with the previous rebrand of TMG to Mediahuis in the Netherlands.’