Mediahuis has announced that Zurich is the new sponsor of Irish Independent’s award-winning podcast, The Indo Daily.
Topping the podcast charts on a weekly basis, The Indo Daily takes its listeners beyond the headlines of the stories people are talking about. Group Head of News Kevin Doyle and Ireland Editor Fionnán Sheahan host with expert guests, including the Irish Independent’s special correspondents on all topics from news, politics, entertainment, and sport.
At the announcement of the new sponsorship Louise Beirne, Customer Marketing Marketing, Zurich said: “‘This partnership opens a valuable avenue for Zurich to connect with our target audience on a deeper level, leveraging the Indo Daily’s trusted platform to deliver our brand message effectively. We believe partnering with a reputable and influential platform will undoubtedly drive awareness, engagement, and ultimately, continued success for the Zurich Pensions campaign.’
Maura Ashe, Managing Partner of UM Ireland said “At Zurich and UM, we know that small actions can have great impact; but we also know that getting people to take that first step to start a pension can seem like a big leap.
That’s why we needed a property that spoke to our target audience at a high frequency to get them over the line and invest in their future. The much-trusted Indo Daily podcast, with its large, loyal listenership was the perfect property to align with, to deliver a high frequency message to our audience.
As a future facing, forward thinking brand and agency, we are proud to have the pleasure of being the first media partners on this podcast.”
Hughie Devine, Head of Sponsorships & Programmatic Partnerships, Mediahuis, said: “In 2023, The Indo Daily recorded exponential growth at the same time as securing some impressive industry Podcast awards. We at Mediahuis are absolutely delighted to be working closely with UM Ireland & Zurich on this multiplatform sponsorship driving frequent awareness and consideration for Zurich across audio, video, digital display & print.
Mediahuis is a privately owned, leading European media group, headquartered in Antwerp, Belgium. The group was founded on 1 January 2014 as a joint venture between two publishing groups, Corelio and Concentra. Both groups had a rich history in the Flemish and Belgian press sector. Since then, leading Dutch, Irish and Luxembourg media companies have been added to the company’s portfolio. Today, the group has developed into a leading international media company with more than 30 news brands across 4 countries.
Mediahuis Ireland’s is the largest print and digital media publisher on the island, reaching millions of consumers daily. They publish some of the most well-read media brands including the Sunday Independent, the Belfast Telegraph, BelfastTelegraph.co.uk, Independent.ie and the Sunday World. They also produce 12 weekly regional newspapers and have a portfolio of six well-known digital marketplaces.
Zurich is one of Ireland’s leading insurance companies providing a wide range of general insurance and life insurance products and services, with over 1,000 employees in locations in Dublin and Wexford. Zurich in Ireland is a member of Zurich Insurance Group (Zurich), a leading multi-line insurer serving people and businesses in more than 200 countries and territories. Founded 150 years ago, Zurich is transforming insurance. In addition to providing insurance protection, Zurich is increasingly offering prevention services such as those that promote wellbeing and enhance climate resilience.