Switching Saturday

Mediahuis X Switching Saturday

Native Advertising Print

Life-hacking the crisis through partnerships

There is a new crisis sweeping our nation, the cost of living. While consumers face increasing financial pressures, brands must adapt to stay relevant and accessible, and journalists must provide content to inform and educate their readers. Through an editorially led partnership we teamed up with some of Ireland’s leading brands on an exclusive initiative to inform and educate the nation.

Watch the case video

What did we do?

We responded with an exclusive, editorially led initiative “Switching Saturday”. A 16-page guide to saving money with Adrian Weckler and Charley Weston. The financial life-hacking guide helped our readers switch utilities and save money while providing a trusted advertising platform for brands. We partnered with brands to tell their story through contextual placement, including Bord Gais, An Post, Sky Television, The Competition and Consumer Protection Commission, Laya Healthcare, Energia and Insurance Ireland.