Video Advertising Ireland

Why Video Advertising?

Thanks to the ever-growing penetration of smartphones and the preference to obtain information in a limited amount of time, the video advertising market in Ireland is set to exceed spending of 55m in 2022 according to Core Media. We have a strong focus on innovative and effective video advertising solutions. The difference with our video advertising solutions is the fact that they are housed within some of the most trusted digital publications ensuring brand safety and quality on top of sophisticated targeting.

Video lets you convey a lot of information in a limited amount of time.

Thanks to its audio-visual nature and immersive nature, video allows brands to convey lots of information quickly from call to action, how-to guides, and the inclusion of brand ques. Unlike TV, video is all about the content and the story. It is becoming less about the high-level production qualities of TV and more about the right message to connect with the target audience. This significantly lowers the barrier to entry for many brands and businesses looking to tell their story. The options for video are endless so the only question that remains is what story to tell, to what audience, and what format would suit those objectives.

Video Connects with Hard to Engage Audiences

Video content is an ideal medium for storytelling, but it is also extremely easy to consume the narrative. Sometimes modern life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. People's preference to be informed, engaged, and entertained by video is one of the key reasons to consider it as part of your campaign.

Video with News Brands Builds Trust

Trust is the foundation of conversions and sales. Research has shown that context has a strong impact on trust. When video advertising is run alongside a print campaign within new brands, it enhances the overall effectiveness by 73% and the trust measures by 25%. Video in isolation is a strong medium for building trust as it gives the opportunity to stop selling and let the people come to you by providing them with interesting and useful information in an engaging format. The conversational format of video creates a narrative with the user and is why 57% of consumers say that videos gave them more confidence to purchase online.

Video Audience & Options

Our main video advertising solutions are Video on Demand and Sponsorship.

Video On Demand

Our Video on Demand options include Pre-roll and outstream video advertising which provides the benefits of contextual advertising in video format. Brand video content is placed before our trusted video journalism with pre-roll video or as a video within an article and is designed to raise brand awareness, engagement and purchase intent.

Mediahuis Ireland’s VOD inventory offers advertisers the below key opportunities:

To place their video content in premium brand-safe environments.
To avail of Mediahuis Ireland’s sophisticated targeting capabilities to pinpoint their key demographics effectively.
To receive the best quality performance in the market across completion rates (75%+) and viewability (85%+).

Mediahuis Ireland’s Pre-Roll offering stands out in this market due to our sophisticated targeting capabilities, sky high quality performance and unique insightful reporting.

Sponsorship

As home to independent.ie we offer a vast array of video content available for sponsorship, from budget coverage to sports events and bespoke video series to podcast footage. There. We provide an extensive array of video content available for support from budget coverage. Video content is a highly engaging format and provides an excellent platform for contextual advertising. For more information on video sponsorship, please contact ealy@mediahuis.ie.

How Does Video Advertising Work?

Pre-Roll / In Stream

Our pre-roll inventory is highly sought after by advertisers due to its click-to-play, audio-on, and non-skippable features. You supply the video content you wish to promote as part of your campaign, and we do the rest. All our pre-roll is user-initiated which allows for a more engaging experience with the ad and maximum ROI for the advertiser.

In Read / Outstream

Our in-read / outstream product is a highly viewable in-article format that only begins to play once the video is in view. You supply the video content you wish to promote as part of your campaign and we do the rest. Add in Mediahuis Ireland’s leading brand safety tech, this format is very much used to extend reach & frequency across our premium network of sites.

Sponsorship

Video sponsorship starts with a briefing discussion with our dedicated creative solutions team. From there we can create a bespoke plan to suit your objectives. Sponsorship opportunities vary between digital takeovers on editorial content to bespoke video content created to meet your objectives with editorial integrity ensuring the best possible engagement from our viewers.